NEW YORK (AdAge.com) — Those all-important “digital influencers” actually get their information from magazines, newspapers, TV and radio.
That’s according to an MS&L survey whose results will be released tomorrow. The study, developed by MS&L’s influencer-marketing unit IM, reveals that some 84% of digital influencers go online to find out more about something only after first reading about it in magazines and newspapers or hearing about it on TV or the radio.
Renee Wilson, deputy managing director of MS&L New York and director of the IM MS&L practice, said the study reveals that traditional media sources are shaping opinions in the rapidly evolving digital-media landscape.
‘Digital Influencers’ Get Info from Magazines, TV First – Advertising Age – News.
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