What Happens To Online Advertising During A Recession?

When an economic contraction comes, the first thing businesses eliminate is advertising spending. Well, we’re in an economic contraction, but we’ve got a new medium for advertising that can produce trackable results: The Internet. So what happens to online ad spending? And why should companies think twice before cutting web spending?

I spoke with Mike Lazerow, CEO of Buddy Media, Lewis A. Rothkopf, VP Network Development, Brightroll, both are web ad companies. Brightroll does video and Buddy Media does social media applications that are branded. I also talked to a marketing professor at NYU, Jeffrey Green.