The most obvious stumbling block in moving a news operation from off line to online is the presentation of the content. Many companies now do a wonderful job of presenting their information on the web. However, with all the multimedia features and the archive of content, it can still be overwhelming.
The Financial Times recently launched a redesign of its website, which will be gradually phased in. I spoke with Kate MacKenzie, an interactive editor at the FT who worked on the redesign, over the phone about the importance of web design and web architecture to get people to come to a news site.
Below is a slideshow where I displayed some of the sites I think exemplify the ideas Ms. McKenzie discussed, as well as her talking. I asked her: What are the top three things for a successful site? She answered that and a bit more.
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