Gawker Media‘s main man Nick Denton warns that “Publishers should be planning for the worst, now.” He’s anticipating a 30-40% drop in ad sales for the coming year.
In anticipation of the lean times Denton says dump titles that no one reads or no one cares about like Political sites now that the election is over. If there are redundancies, consolidate, which is why he’s rolling Valleywag into either Gawker or Gizmodo.
Perhaps Conde Nast got the message, as they are letting go of 30% of the staff at Condenet, who are in charge of their digital operations, says Alley Insider. Wired.com released twelve people today.
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