CrunchGear reports that Amazon is ready to unveil the 2.0 version of its (maybe) popular e-book, Kindle, this October. Allegedly this new version will skip a few generations of technology, akin to the going from the first iPod to an iPod Mini.
Will a second Kindle create a flurry of excitement like the new iPhone? Definitely not. Will it pique the curiosity of tech fans? Maybe. While the Kindle is a noble effort by Amazon, it hardly appears to be a blockbuster gadget that people clamor to purchase. Amazon tightly controls sales figures for its gadget, only saying that it is popular and often sold out. Is that because of production constraint? Or are they actually selling the thing?
Citi analyst Mark Mahaney estimated that Amazon sold between 10,000 and 30,000 Kindles, in its first six months. He estimates that it will eventually contribute between $400 and $750 million in revenue, 1-3% of Amazon’s total revenue. Impressive figures for a digital book reader, but are they realistic?
In New York, seeing an iPhone, BlackBerry or other smartphone is common. However, when a Kindle or Sony e-book user is seen on the subway, bloggers take their photo then make posts with headlines like, “Kindle User Spotted in the Wild.” SAI’s Dan Frommer speculates that this does not bode well for the Kindle. He thinks Apple’s all in one wunderdevice will eat at Kindle sales. With Bloomberg, The New York Times and the AP already offering native news applications, and a plethora of book options also available, Frommer doubts that an iPhone user would bother with a Kindle.
Kindle advocates fire back that signing up for AT&T is much more expensive than just purchasing a Kindle. They might also point out that the Kindle is designed to be toted everywhere from the Subway to the fire side chair to the beach for extensive dedicated reading. The iPhone’s battery would quit after just over 5 hours of reading, while the Kindle should last much longer. Also, it is less of a strain on the eyes.
Amazon desperately needs the Kindle to work, because its core business–book sales, c.d. sales, d.v.d sales–is in great peril from an attack by the iPhone and the growing army of iPhone clones. As sales of physical items declines with a rise in digital downloads, Amazon, once the darling of the tech set might see the same problems its brick and mortar foes face.